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At Brick Lane Bikes, we sell new and vintage bikes, frames, parts and accessories via our website to customers all around the world.

We take customers' privacy and confidentiality very seriously and will never disclose, rent, sell or trade a buyer's information with any marketing third parties. All information is securely encrypted and we take every step to protect customer data.

In this Privacy Policy, you’ll find detailed information about how, when and why we collect your personal information and how we use it.


Types of data we collect:


1. Web Cookies

Cookies are a key part of ensuring a website runs smoothly for a customer and if you don’t accept cookies with our website, you’ll be unable to use it properly. Cookies come in a variety of different types and we use both ‘Strictly Necessary’ and ‘Performance’ types to enhance the user’s experience of our site.

In general, we use cookies to keep track of your current shopping session and so that you may retrieve your shopping basket at any time.

There are a variety of Cookie types – all of which we use – full details of which are at

Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee your security or how our site will perform for you.


2. Google Analytics

When someone visits we use Google Analytics to collect standard internet log information and details of visitor behaviour patterns.

We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


3. Adroll Services

We use a third party organisation, Adroll, to help us target recent visitors to our site who use Facebook and remind them of BLB.

To do this, Adroll place cookies on a visitor’s browser, collect information about the pages they have viewed, details of their IP address and the type of device they’re using. They then use this data to show BLB adverts when the viewer is using Facebook. No personal data is used by any other organisations and Adroll ‘de-identify’ data so that it is highly secure.

It is possible to opt out of AdRoll, please go to having no effect on your experience of our website.


4. Mailing Lists

As part of the registration process we collect personal information. We use that information for 3 reasons:

1. To build an account for you so that you can keep a history of your purchases
2. To allow us to add you to our mailing list and tell you about stuff you’ve asked us to tell you about.

For instance:
• Insights into what’s going on at the shop and at BLB HQ
• Details of the latest designs we’re working on and who we’re working with
• News of the latest products and when they’re (finally) arriving
• Images of the latest Vintage bikes and frames Jan and Maciek have found on their scouting trips
• Invites to rides and events

3. To contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.


5. Newsletter Communication

We use MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer through


6. Financial Information

When you purchase products on your name, address data, email and contact number and what you’ve purchased will be stored in our secure database system.

We hold no card or payment information. All payments are handled through an encrypted, highly secure partner Sagepay or Paypal. If you would like to make a payment over the phone, we have direct access to a Barclays Bank portal to take secure payments in GDP £.


Access to your personal information

Under the new GDPR laws, you are entitled to view, amend or delete the personal information that we hold about you. Email your request to our Data Protection Officer via and we’ll come back to you within 5 working days.


Changes to our privacy policy

With the effect GDPR is having on all businesses, we’ll continually be reviewing our policy over the next months. If you have any comments or amendments or would like to be emailed when amendments are made, please email our Data Protection Officer via