There's something about city bike style that runs deeper than both comfort and utility. When you see it you just know it. A combination of colour, cut and fabric. Sometimes pared down, sometimes elaborate, always stylish and à la mode. That's why we at BLB have teamed up with menswear and womenswear designers to bring you the best of cycling clothing. In our clothing range it's important to be sustainable in terms of materials used, how the garments are made, and also how they're used. They've got to be good for the road and for the environment. Everything's connected when you're riding a bike.