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Custom Wheel Building


The importance of professional hand built wheels over mass produced factory assembled wheels is paramount. Not only do you feel the difference on every ride, but a good set of hand built wheels gives you piece of mind and will last for years, saving you money in the long term.

Here at Brick Lane Bikes we have a number of professional wheel builders who have built wheels for customers worldwide, so you can rest assured your wheels will be road or race worthy from the moment they're mounted onto your bike!

We have a huge selection of rims and hubs to choose from, as well as a choice of spoke and nipple colours – so your wheels can no be as individual as you! Our most popular lacing patterns are the classic, strong 3 cross pattern, and the elegant radial pattern (front wheels only) – but please contact us for snowflake and other lacing patterns and we will be more than happy to advise and discuss options.



  • Wheel build labour per wheel from £40.00
  • Snowflake pattern £55.00
  • Recover old rim/hub from previous build (subject to quality) £15.00