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Why wrap your complete rim with a roll of heavy cloth tape when for less than half the weight you can use the Velocity Veloplug (red)?

Tire mounting is easier with the Veloplug. Rim strips take up a lot of space making tires more difficult to mount. With the sleek and slippery Veloplug, a difficult to mount tire becomes easy. Veloplugs will not rot, slip around or retain water when moisture enters the rim.

Red plugs fit eyeleted Velocity rims.

Why wrap your complete rim with a roll of heavy cloth tape when for less than half the weight you can use the Velocity Veloplug (yellow)?

Tire mounting is easier with the Veloplug. Rim strips take up a lot of space making tires more difficult to mount. With the sleek and slippery Veloplug, a difficult to mount tire becomes easy. Veloplugs will not rot, slip around or retain water when moisture enters the rim.

Yellow plugs fit eyeleted Velocity rims.

Velotape (21mm) is an excellent, lightweight solution for a tubeless rim strip. Comes in two different sizes: 21mm and 24mm.

21mm Velotape is designed to fit and convert our Velocity A23 or any 21mm wider rim for a tubeless application. Each roll is 10m long X 21mm wide, allowing for two 700c wheels to be wrapped properly for a successful tubeless set-up.

Velotape (24mm) is an excellent, lightweight solution for a tubeless rim strip. Comes in two different sizes: 21mm and 24mm.

24mm Velotape is designed to fit and convert our Velocity Blunt 35 rim for a tubeless application. Each roll is 10m long X 24mm wide, allowing for two 29" wheels to be wrapped properly for a successful tubeless set-up.

Via Canti brakes (black) are very elegant whilst also super strong. They are also lightweight and have great braking efficiency.
Adjustable spring tension and Ashima brake pads make Via's Canti brakes a must have for your bike.

Via Canti brakes (silver) are very elegant whilst also super strong. They are also lightweight and have great braking efficiency.
Adjustable spring tension and Ashima brake pads make Via's Canti brakes a must have for your bike.

Front brake cable hanger that allows the fitting of cantilever brakes without a normal hanger, where there is no space.

Cable hanger with a Carbon mount for noise reduction – as it absorbs the vibrations. 1 1/8" diameter but can also be mounted on 1" heads steerer.

This great little kit provides you with everything you might need to mount downtube shifters onto handlebars, with different shims to suit a range of handlebar diameters.

An elegant and easy to use kit enabling mounting downtube shifters to frames without bosses.

Set of end cups (black) for VIA front MTB hubs. Sold in pairs.

Set of end cups for VIA front MTB hubs. Sold in pairs.

Via Heads Up Stem Adjuster simply clamps on the fork and provides additional stem height offering a more comfortable ride position.

Total height of the product is 117mm. Needs a minimum of 35mm fork tube to clamp on to. Installation is simple as spacers are already included, along with top cap and top screw as well. No extras needed!

Via Heads Up Stem Adjuster simply clamps on the fork and provides additional stem height offering a more comfortable ride position.

Total height of the product is 117mm. Needs a minimum of 35mm fork tube to clamp on to. Installation is simple as spacers are already included, along with top cap and top screw as well. No extras needed!

Great cyclo-cross/road front hub from VIA Components.

In overall design of the product VIA insist on using only highest quality bearings that reduce friction while ensuring longer wheel life.

Great cyclo-cross/road rear hub from VIA Components.

In overall design of the product VIA insist on using only highest quality bearings that reduce friction while ensuring longer wheel life.

The new 3-in-1 MTB hub system uses replaceable end caps to allow a single wheelset to be used with multiple frame and fork designs.

The hubs come with standard qr caps, but can be converted to 9mm or 15mm thru axle.

The new 3-in-1 MTB hub system uses replaceable end caps to allow a single wheelset to be used with multiple frame and fork designs.

The hubs come with standard qr caps, but can be converted to 135x12mm and 142x12mm thru axle in the rear.

Great Cyclo-Cross/MTB Boost rear hub from VIA Components. In overall design of the product VIA insist on using only highest quality bearings that reduce friction while ensuring longer wheel life.

Great Cyclo-Cross/MTB Boost rear hub from VIA Components. In overall design of the product VIA insist on using only highest quality bearings that reduce friction while ensuring longer wheel life.

Set of end cups (black) for VIA front MTB hubs with 12x135mm thru axle. Sold in pairs.

Set of end cups (black) for VIA front MTB hubs with 12x142mm thru axle. Sold in pairs.

Replacement Campagnolo body for VIA road rear hub.

Replacement body for VIA 10-speed Shimano CX & MTB rear hub.

VIA Road Front Hubs (black) are build on ceramic hybrid bearings (Bearings: ABEC3, Si3N4. Ball: Grade 5) and EZO bearings to provide fast and smooth riding.

In our overall design of the product we insist on using only highest quality bearings that reduce friction while ensuring longer wheel life. We use only the highest performing product to date.

VIA Road Front Hubs (silver) are build on ceramic hybrid bearings (Bearings: ABEC3, Si3N4. Ball: Grade 5) and EZO bearings to provide fast and smooth riding.

In our overall design of the product we insist on using only highest quality bearings that reduce friction while ensuring longer wheel life. We use only the highest performing product to date.

The VIA Road Rear Hub (black) incorporates a revolutionary new design along with a cassette body that contains 6 pawls and 60 ratchets.

Each group of pawls engages into the ratchet ring at the same time whenever drive torque is applied, this translates into faster and more efficient power transfer. In addition we have added a high-strength, hardness and precision fine extrusion process to the pawls and overall design.

In our overall design of the product we insist on using only highest quality bearings that reduce friction while ensuring longer wheel life. We use only the highest performing products to date.

The VIA Road Rear Hub (silver) incorporates a revolutionary new design along with a cassette body that contains 6 pawls and 60 ratchets.

Each group of pawls engages into the ratchet ring at the same time whenever drive torque is applied, this translates into faster and more efficient power transfer. In addition we have added a high-strength, hardness and precision fine extrusion process to the pawls and overall design.

In our overall design of the product we insist on using only highest quality bearings that reduce friction while ensuring longer wheel life. We use only the highest performing products to date.

STI compatible Adjust the cable tension for optimal STI shifting. Allows you to fine tube your gearing without adjusting the mechs.

VIA Titanium quick release axle (blue) for road hubs. These elegant additions are strong and light due to the titanium axles and carbon levers - perfect bling for road bikes! Sold in pairs.

VIA Titanium quick release axle (gold) for road hubs. These elegant additions are strong and light due to the titanium axles and carbon levers - perfect bling for road bikes! Sold in pairs.

VIA Titanium quick release axle (silver) for road hubs. These elegant additions are strong and light due to the titanium axles and carbon levers - perfect bling for road bikes! Sold in pairs.