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Selle Italia Model X Comfort + Superflow Saddle

Selle Italia has launched the Model X Green Comfort+ Superflow saddle, following the success of the Model X Green Superflow.

The Model X Green Comfort+ Superflow features Special Gel padding that covers the whole saddle and ensures a better shock absorbing function in every condition.

Another highlight is its tough base that's equipped with Flex Control technology, so riders can enjoy greater comfort and superior resistance wherever their ride takes them. Coming kitted out with FeC alloy rails, it delivers a rock-solid hold to your seatpost so you can tackle whatever the terrain throws at you.

*Please note this product does not come with packaging.

£29.10

Selle Italia Model X Superflow Saddle

Completely designed and developed in Italy, this saddle is the first model to emerge from Selle Italia's eco-sustainable Green-Tech production process. It features a high-quality Green Tech cover construction, which offers excellent strength and reliability, whether you're clocking up the miles on your road bike or exploring the trails on your mountain bike (MTB).

Another highlight is its tough base that's equipped with Flex Control technology, so riders can enjoy greater comfort and superior resistance wherever their ride takes them. Coming kitted out with FeC alloy rails, it delivers a rock-solid hold to your seatpost so you can tackle whatever the terrain throws at you.

*Please note this product does not come with packaging.

£24.99

Selle Italia Storica Leather Saddle - Black

Selle Italia celebrates its 120-year anniversary with the release of some classically inspired and handmade leather saddles.

The Storica model is designed for those with slightly wider sit bones and offers supportive and consistent comfort.

*Please note this product does not come with packaging.

£62.49

Selle Italia Storica Leather Saddle - Honey Brown

Selle Italia celebrates its 120-year anniversary with the release of some classically inspired and handmade leather saddles.

The Storica model is designed for those with slightly wider sit bones and offers supportive and consistent comfort.

*Please note this product does not come with packaging.

£62.49

Selle Italia Turbo 1980 Saddle - Black

First created in 1980, this superb version was the first fully-anatomic saddle and was seen as a landmark in the history of Selle Italia. Remembering the great international success of this model, it has been reinvented to give you the same top-quality performance as the original design as well as including today's advanced technologies.

*Please note this product does not come with packaging.

£41.66 £79.99

Selle Italia Turbo 1980 Saddle - Nubuck Black

First created in 1980, this superb version was the first fully-anatomic saddle and was seen as a landmark in the history of Selle Italia. Remembering the great international success of this model, it has been reinvented to give you the same top-quality performance as the original design as well as including today's advanced technologies.

*Please note this product does not come with packaging.

£41.66 £79.99

Selle Italia Turbo 1980 Saddle - Nubuck Brown

First created in 1980, this superb version was the first fully-anatomic saddle and was seen as a landmark in the history of Selle Italia. Remembering the great international success of this model, it has been reinvented to give you the same top-quality performance as the original design as well as including today's advanced technologies.

*Please note this product does not come with packaging.

£41.66 £79.99

Shroom Moustachio Bar Black

The Shroom Moustachio bar is a 620mm wide lightweight riser handlebar. Designed to give you the best control and comfort, whether you're riding on road or off.
£15.83

Velocity Atlas - 27.5 - Sliver- MSW- SALE

Please Note : This product is sold as pictured, and may have slight cosmetic imperfections from warehouse storage. These marks do not impede the function of the product, and will not be covered under warranty. One of the most versatile rims in Velocity's lineup. This is the Atlas. It is so strong it can hold up the world. Or it can hold up all of your touring gear.
£54.17

Vittoria 1976 Classic Shoes - White

When buying a pair of 1976 Vittoria Shoes, you choose comfortable and trendy shoes developed according to the timeless design of historical models produced over 30 years ago.

Still handmade in Italy, these shoes follow the finest tradition of Italian footwear. Vittoria utilises only first-rate materials, building the shoes completely by hand.

£99.00

WTB Horizon 650B x 47c tire tanwall

Horizon brings supple plus-size traction and smooth riding characteristics beyond where the pavement ends. This high-volume 650b tire pairs an all-weather herringbone pattern with parallel grooves to improve cornering traction on crumbling tarmac and increase comfort on hardpack. The Horizon provides deceivingly svelte performance on pavement, with resilience that isn’t shaken by chasing confidants down dusty roads. The Horizon creates a new riding experience, regardless of where your exploits lead you.
£30.00

XS Unified Skyline Helmet - Aloe Green

Created by a Vancouver power team, with a collective history of over 15 years in action helmets, XS Unified helmets are a labor of love and a true collaboration of style and performance.

The Skyline is an urban cycling helmet featuring clean styling lines, dual ventilation, full rear coverage and a rear adjuster for perfect fit. Heritage-inspired colours in a durable matte finish.

Please take your time when choosing helmet size.

Due to health and safety reasons, we are unable to accept returns on helmets. Please see our returns policy for further details.

£45.83

6KU Fixie & Single Speed Bike - Barcelona

The number one best selling urban bicycle! The 6KU single speed/fixed gear bike (Barcelona) is affordable, reliable, comfortable, good looking and extremely good value for money.

For transit reasons all complete bikes are shipped 85% assembled. We strongly advise to take it to your local bike shop where it can be fully assembled, checked, adjusted and prepared for your first ride.

£332.50
From £27.71 per month
From £55.42 per month

6KU Fixie & Single Speed Bike - Cayenne

The number one best selling urban bicycle! The 6KU single speed/fixed gear bike (Cayenne) is affordable, reliable, comfortable, good looking and extremely good value for money.

For transit reasons all complete bikes are shipped 85% assembled. We strongly advise to take it to your local bike shop where it can be fully assembled, checked, adjusted and prepared for your first ride.

£332.50
From £27.71 per month
From £55.42 per month

6KU Fixie & Single Speed Bike - Evian 2

The number one best selling urban bicycle! The 6KU single speed/fixed gear bike (Evian 2) is affordable, reliable, comfortable, good looking and extremely good value for money.

For transit reasons all complete bikes are shipped 85% assembled. We strongly advise to take it to your local bike shop where it can be fully assembled, checked, adjusted and prepared for your first ride.

£332.50
From £27.71 per month
From £55.42 per month

Chrome Bedford Insulated Jacket - Ranger

A mid-weight jacket ideal for autumn excursions or a little extra insulation when the temperature dips. The Bedford Insulated Jacket works equally well as a layering piece under another jacket or on its own.

Chrome added in a ribbed articulation at the shoulders to give a wide range of movement, a chest pocket in addition to the two hand pockets and a low-key reflective zipper that looks black in the daylight but shines bright at night. The Bedford Insulated Jacket is as versatile as it is stylish and functional.

£100.00

Chrome Brannan Riding Pant - Black

Chrome has long been known for making kick ass shorts that are equally at home in the saddle, at a desk or on a barstool. They took the same principles and applied them to the Brannan Riding Pant.

Built with water-resistant, 4-way-stretch Everest fabric, a gusseted, reinforced crotch and low key articulation points at the knees the Brannan is designed with technical elements for riding hard, but won't look out of place at the office or the bar. Extra ventilation in the crotch for comfort, reflective accents to help keep you lit and a zip front pocket for your important stuff - the Brannan is the ultimate city riding pant.

£122.50

Chrome Flying Lion Long Sleeve Tee

The classic Chrome Industries logo on a super comfy heather grey cotton tee.
£25.00

Chrome Holman Long Sleeve Tee - Black

Merino gear is a staple for Chrome. It's naturally heat regulating, odour controlling and moisture wicking. We're pretty sure the only thing Merino can't do is play the banjo. Chrome had put a lot of time into developing a Merino poly blend that retained all the things they love about Merino while being incredibly comfortable and machine washable. The Merino Tee - comfy as hell, ready for the ride.
£56.67

Chrome Holman Short Sleeve Tee - Black

Merino gear is a staple for Chrome. It's naturally heat regulating, odour controlling and moisture wicking. We're pretty sure the only thing Merino can't do is play the banjo. Chrome had put a lot of time into developing a Merino poly blend that retained all the things they love about Merino while being incredibly comfortable and machine washable. The Merino Tee - comfy as hell, ready for the ride.
£44.17

Chrome Kursk Pro 2.0 Shoe

The Kursk is Chrome's original urban bike sneaker. Chrome wanted a classic sneaker that wouldn't get destroyed mashing through the city. The Kursk features a military grade nylon upper that is 25 times stronger than canvas, a proprietary PowerPlate™ nylon-reinforced sole, a comfortable contoured PU insole and reflective details.

The Kursk is compatible with SPD cleats

£105.00

Chrome Lockup Tee - Black

The classic Chrome Industries logo on a super comfy Black cotton tee.
£25.00

Chrome Merino Cobra 3.0 Hoodie - Black

The next evolution of the legendary Merino Cobra. Some folks have called it the greatest urban cycling hoodie ever made. Who are we to disagree? With the 2.0 we streamlined and updated the original design to be more durable and more comfortable than ever.

Merino needs no introduction, a naturally moisture-wicking, antimicrobial fabric that combines performance and comfort. With two redesigned rear cargo pockets for extra gear, a streamlined hood and a more comfortable cut, it's got the utility you need for the bike and a classic look you can wear all day.

*Currently available to pre-order

£157.50

Chrome Storm Rain Pant

The Chrome Storm rain paint is built from fully taped waterproof stretch poly. The Storm Rain paint has added gusseted ankle zippers, water resistant zip front pockets and a reinforced two layer back panel. These pants are perfect for your urban commute. Ride hard, look dope while you do it.
£114.17

Chrome Storm Salute Commute Jacket

Salute your commute! Stretch 2.5 layer fully taped rain shell that works on and off the bike.
£157.50

Chrome Truk Pro Shoes

Finally a pair of stylish and practical shoes at the same time. The new system Flextape available in this latest version of Truk Pro makes the shoes comfortable. Truk Pro from Chrome is compatible with SPD attachment system allow you to gain power on your bike, but also to walk with much greater ease than conventional SPD shoes. Ideal for urban use!

£83.33

Chrome Urban Ex Handlebar Bag 2.0

Enjoy the ride, and don't concern yourself with the weather while using the waterproof Urban Ex Handlebar Bag 2.0. This rolltop handlebar bag can hold your phone, snacks, packable jacket, or a small camera and is padded to make sure your items stay safe. *Currently available to pre-order
£70.00

Chrome X Brooklyn Cycling Cap

Chrome limited- edition Chrome x Brooklyn cycling cap, so popular the first time, we are bringing it back for a second go - round. Designed in 1973 for the Brooklyn Cycling Team and made iconic by Spike Lee and Michael Jordan in the late 80s.

*Currently available to pre-order

£25.00

Dashel Urban Cycle Helmet - White

Safe, slim and lightweight. The helmet has 5 air vents and comes fitted with an adjuster dial to allow you to tailor the fit of the helmet. The interior coolmax pads, which wick away sweat, are machine washable, to ensure long lasting comfort. Dashel is committed to reducing waste so your helmet will be posted to you in a recyclable cardboard box with a reusable drawstring bag as it’s packaging. Perfect for carrying it about when off the bike. Don’t leave bike helmets secured to bikes as bumps and knocks when out of sight could damage the EPS liner inside. This helmet is manufactured in the UK from recyclable ABS and EPS foam. Dashel will recycle it for you (in return for money off a subsequent purchase) when it's time for a new one, using our UK supply chain. We recommend replacing your Re-Cycle Helmet every 5 years, or immediately if you have had a crash.

Due to health and safety reasons, we are unable to accept returns on helmets. Please see our returns policy for further details.

£70.52

Ridea 3D Track Crank Arms - Black w/Steel Axle

The Ridea 3D Track Crank arms (Black w steel axle) the high end performance track crank that you have been waiting for.

Used by the Japanese Track Team, the RIDEA 3D Track crank is produced from the finest worldwide materials, including top quality Swiss 7150-T7 aluminium for the crank arms and German 6-4 Titanium for the spindle on the Ti version.

RIDEA 3D cranksets are fully CNC machined, optimising weight reduction and structural strength and designed to provide maximum torque.

£281.66
From £23.47 per month
From £46.94 per month

Ridea 3D Track Crank Arms - Black w/Titanium Axle

The Ridea 3D Track Crank arms (Black w titanium axle) the high end performance track crank that you have been waiting for.

Used by the Japanese Track Team, the RIDEA 3D Track crank is produced from the finest worldwide materials, including top quality Swiss 7150-T7 aluminium for the crank arms and German 6-4 Titanium for the spindle on the Ti version.

RIDEA 3D cranksets are fully CNC machined, optimising weight reduction and structural strength and designed to provide maximum torque.

£341.66
From £28.47 per month
From £56.94 per month

Ridea Track Hub Bearings

High quality bearings for Ridea Track hubs. Bearings are sold individually.
£8.33

Passionate to quench the thirst for unique fixed components from brands like Aventon, 6KU, Columbus, Fyxation and many others. Our hub, our base and our heart is in the streets of East London, out of which we are set up to supply a great variety of components, wheels and frames to anywhere in the world. Our own brand BLB is a name synonymous with the urban lifestyle and fantastic value for money offering a huge range of products from bikes to gloves, from framesets to pedals, we have everything covered for our riders. With the BLB range you can be as individual as you want without it costing the earth.

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